Bidstack Sports, the sports technology division of Bidstack Group, has announced a partnership with StatusPRO, creators of the NFL PRO ERA virtual reality American Football simulation game, and the Washington Commanders professional football team, to introduce technology that will enable NFL franchises to independently control the native marketing and commercial inventory within their licensed virtual stadiums.
Starting this season, NFL PRO ERA will integrate Bidstack Sports tech across the 30 replicated virtual stadiums within the fully licensed NFL and NFLPA virtual reality (VR) simulation game, providing NFL teams with a dedicated platform to dynamically manage in-stadium content and unlocking new opportunities for fan engagement.
The Commanders, a 90+ year-old NFL franchise that plays at FedExField in Landover, MD, will break new ground as the first NFL club to fully synchronize its real-world and virtual stadium offerings, using Bidstack Sports technology which is designed for sports simulation games and their rights holder partners.
“We are thrilled to partner with both Bidstack Sports and Status Pro, as they introduce a truly innovative, first-of-its-kind technology to our fans,” said Anthony Cangelosi, Washington Commanders Vice President of Partnership Sales. “As the first-ever NFL club to use this technology, we look forward to creating new and exciting value for our partners through cross-world sponsorship packages and bringing unique experiences to our fans in the virtual space.”
The partnership will go live in the latest iteration of NFL PRO ERA, available worldwide for fans this fall. The award-winning title is available for download on all major VR platforms. Since launching in September 2022, audiences have taken to the field for over 140m minutes, with the game being a best seller in the virtual reality sports category.