Dairy giant Lactalis Group UK has unveiled a new set of TV ads that illustrate just how far people will go to indulge their addiction to strong cheddar.
The company hired customer experience agency Initials CX to make three TV spots for its Seriously Spreadable brand. The 20 second ads show cheese fans going a bit over the tiop by slathering a bagel on both sides or sneaking spoonfuls straight from the tub. The slots will air on UK TV nationwide throughout the summer.
Heloise Le Norcy-Trott, Marketing Director of Lactalis Group UK, said: “We’re delighted to be working with Initials CX again to bring Seriously back to TV screens with such an engaging and distinctive campaign that drives real brand awareness. Not only have the team found a light-hearted way to celebrate and elevate our Spreadable’s irresistible taste, but they’ve created relatable scenarios that reflect our more mature audience in a fun, authentic way we rarely see in ads.”